UK companies report strongest employment intentions since onset of COVID-19 pandemic, survey shows

  • UK economy could be close to unemployment peak, according to survey of 2,000 employers
  • Share of employers planning to recruit rises to 56% in first quarter

UK employers are reporting their strongest employment intentions in a year, the latest CIPD/Adecco Labour Market Outlook shows. The survey’s net employment intentions figure, which measures the difference between the proportion of employers expecting to add jobs and those planning to cut positions, rose to +11 this quarter – its highest in a year. This compares to –1 in the previous quarter.

Over half (56%) of the 2,000 employers surveyed indicated they are looking to recruit in the first quarter of 2021, up from 53% in the previous quarter and 49% six months ago. This is down from 66% during the same quarter last year. Sectors that are indicating strong hiring intentions include healthcare (80%), finance and insurance (65%), education (65%) and information and communications (67%). However, this optimism does not extend to sectors that continue to be affected by the social distancing measures, such as hospitality (36%).

The share of organisations planning to make redundancies in the first quarter fell from 30% to 20% compared with the last quarter. In the private sector, companies signalled more willingness to maintain their workforce, with the number of employers saying they are planning redundancies dropping from 34% to 20%. Around a quarter (27%) of companies surveyed in the hospitality sector indicated they are prepared to reduce their headcount further in the first quarter.

Employer confidence may be increasing due to a combination of factors, including the Brexit free trade agreement, the extension of the Coronavirus Job Retention Scheme to the end of April and the anticipation of economic recovery later this year. While these are encouraging signs for the labour market in the short term, the uncertainty of both future restrictions and government support beyond April could further test business confidence in the medium-term. The CIPD is therefore urging the government to extend the Coronavirus Job Retention Scheme until at least the end of June to help support sectors most affected by the restrictions.

Gerwyn Davies, Senior Labour Market Adviser at the CIPD, the professional body for HR and people development, comments:

“These are the first signs of positive employment prospects that we’ve seen in a year. Our findings suggest that unemployment may be close to peak and may even undershoot official forecasts, especially given the reported fall in the supply of overseas workers. However, it is far too soon to rule out further significant private sector redundancies later in the year if the government does not extend the furlough scheme to the end of June or if the economy suffers any additional unexpected shocks. It would be hugely counterproductive if the government’s financial support faltered while some of the biggest sectors of the UK economy are still in survival mode.”

Alex Fleming, Region President of Northern Europe, Adecco Workforce Solutions, comments:

The start of 2021 has been challenging, with the UK entering into its third lockdown. It is still positive to see some signs of labour market recovery, with a clear rise in net employment intentions. The furlough scheme and redeployment have enabled many organisations to avoid redundancies during the pandemic, and as we continue to transition into the new era of work, government support will remain a key factor in helping to minimise any further jobs fallout. Investing in reskilling and upskilling will also remain an important tactic in future proofing the workforce. Even with a Brexit deal and the vaccine rollout underway, there is uncertainty, particularly among the younger generation, when it comes to remaining in the UK for work. Therefore, companies that invest in career development, enhancing the skillsets of employees and maintaining a positive workplace culture will help to strengthen their talent attraction and retention strategies during what remains such an unprecedented time.”

Other key findings of the report include:

  • The rise in net employment intentions is largely driven by private sector growth, which has seen an increase to +11 from –5 in the previous quarter. The net employment balance – an indicator of employment confidence – is +15 for the public sector and +9 for the voluntary sector.
  • The net employment balance is particularly strong in healthcare (+40), ICT (+30), and business services (+23). In contrast, net employment intentions remain subdued in hospitality (-6), finance and insurance (+2), and administration and support service activities (+2).
  • While overall basic pay award expectations remain at 1% in line with the previous quarter, median basic pay expectations in the private sector have increased to 1.5% from 0% since the previous report. By contrast, median basic pay expectations in the public sector in the 12 months to January 2022 will be 0%, which compares with 1.4% in the voluntary sector.

Download the full report here


CIPD press enquiries

Rebecca Bourley
020 8078 9698 / 07731 576933 (out of hours)

Adecco press enquiries

Laura Crichton
078 4963 6138

Notes to editor

  • The Labour Market Outlook report will be available on this web page on Monday 22 February 2021. Media can request to see a copy in advance.
  • CIPD Senior Labour Market Adviser Gerwyn Davies is available for further comment and interviews.
  • All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2006 senior HR and decision makers in the UK. Fieldwork was undertaken between 5th – 30th January 2021. The survey was carried out online. The figures have been weighted and are representative of UK employment by organisation size and sector.
  • The CIPD is the professional body for HR and people development. The registered charity champions better work and working lives and has been setting the benchmark for excellence in people and organisation development for more than 100 years. It has a community of more than 150,000 members across the world, provides thought leadership through independent research on the world of work, and offers professional training and accreditation for those working in HR and learning and development.

About the Adecco Group

  • Adecco’s Region President of Northern Europe, Alex Fleming, is available for written comment.
  • The Adecco Group is the world’s leading human capital solutions company. We believe in making the future work for everyone, and every day enable more than 3.5 million careers.
  • We skill, develop, and hire talent in 60 countries, enabling organisations to embrace the future of work. As a Fortune Global 500 company, we lead by example, creating shared value that fuels economies and builds better societies.
  • The Adecco Group AG is headquartered in Zurich, Switzerland (ISIN: CH0012138605) and listed on the SIX Swiss Exchange (ADEN). The Group is powered by three global business units: Adecco, Talent Solutions and Modis.
  • The Adecco Group UK and Ireland head office is located in London, UK. Adecco Workforce Solutions includes Badenoch + Clark Public Sector, Adecco Retail, Adecco Specialist Markets, Adecco Solutions and Office Angels. Talent Solutions includes Badenoch + Clark Professional, General Assembly, Lee Hecht Harrison (LHH) and Penna + Stafford Long. Modis includes Modis (Technology Solutions).